Through our Advanced Analytics Group
We provide …
- Consulting and analytical services to pharmaceutical marketing, sales, and managed care, based on our proprietary methodologies and our clients’ externally purchased Rx data.
We integrate …
- External Rx data and internal experience - ours and the client’s - to improve profitability by increasing both the efficiency and the impact of physician and managed care marketing activities.
We implement …
- Continuous improvement processes.
We partner to …
- Complete all of the necessary data warehousing and mining portions of a client’s projects.
Our Advanced Analytics Group brings together a unique combination of pharmaceutical marketing, consulting, and informatics experience to offer services that integrate the best of today’s extensive data resources with our clients’ own expert knowledge and insight.
By combining behavioral data, experienced insight, and comprehensive assessment techniques, we have created continuous improvement processes that not only enable our clients to realize improved returns in the short-term, but provide a basis for continuing growth in the future as well. Because the continuous improvement processes engage the client’s own marketing and sales teams, both the outcomes of the programs and the skills of the team members are enhanced.
For physician marketing, Advanced Analytics offers a continuous improvement process that identifies product-appropriate and behavior-critical segments … an implementable, integrated, marketing and sales micromarketing process. Because product-appropriate segments are identified and populated, marketing and sales activities are not only more effective, they are less intrusive for the physicians.
In Managed Care, we provide a continuous-improvement process that targets plans not only by their true Rx volume potential, but also by the likelihood of successful formulary adoption. The process guides the rebate strategy and maximizes pull-through to optimize contract ROI. The process incorporates individual physician price sensitivity in order both to assess overall elasticity and to insure that formulary-oriented pull-through messages are directed only to the doctors who will be interested in hearing them.
In the area of Sales Management, Advanced Analytics has a fact-based coaching and counseling system that marries prescription data to the experience and judgment of the client’s best sales managers to reduce the guesswork involved in diagnosing the strengths and weaknesses of individual sales representatives.