Pharmaceutical Companies
Clinical Information Network, Inc. (“Clinical InfoNet”) is focused on the provision of advanced communication and analytical tools to cost effectively enhance the sales and marketing performance of pharmaceutical companies in the area of direct physician communications and managed care.
Our advanced communication tools utilize our state-of-the art technology and expertise to revolutionize sales communications between professional sales representatives and target physicians.
In addition to live, face-to-face video detailing sessions (where physicians and pharmaceutical representatives see and speak with each other live onscreen, … with the video rep being able to share visual aids on the physician’s PC screen) we also enable our clients to increase the number and effectiveness of other meeting-types.
These include Key Opinion Leader meetings, speaker programs, focus group meetings, and the multiplicity of other interactions where a pharmaceutical company will greatly benefit from live audio and visual interactions without the necessity for the resource-intensive task of physically being there in person.
Just as our advanced communication tools improve the interaction between the pharmaceutical company and its customers, our advanced analytical offerings improve the effectiveness of a company’s sales, marketing, and managed care activities..
This includes optimizing the message content and medium for each customer. Our continuous improvement process for physician segmentation and targeting produces differentiated messages appropriate for each physician. Our dynamic optimization suite for managed care identifies the rebate level and pull-through physician targets to maximize contract ROI, and our sales services assist sales managers to both identify the coaching and counseling needs of their sales representatives and select the most effective sales tactics.
Clinical InfoNet Video Detailing Service
Through the Clinical InfoNet video detailing service, pharmaceutical companies now have the opportunity to greatly enhance their professional communications with physicians. Physician members of our Network agree to engage in regular monthly video detailing sessions with our pharmaceutical clients. Physicians initiate those calls at times and locations of their convenience.
By providing Network physicians with the convenience and control to contact our pharmaceutical clients at a time and location that the physician chooses, Clinical InfoNet has achieved a most positive advantage to growing the relationship between physicians and pharmaceutical companies.
Placing the control of time and location in the hands of the physician, your target physicians are going to be more receptive to information about your products (up to three products per video detailing session), and be more willing to review the visual materials and data that the video representative concurrently presents on the physician’s PC screen.
The video experience equals the very best face-to-face sales discussion that your representatives may have in the physician’s office … but in video detailing encounters, your target physician is going to provide your video sales representative the time and attention that you and your products deserve.
The physician and representative see each other live and real-time on their PC screen while concurrently having the opportunity to view your visual aids. It’s imperative, while relationship building during a sales encounter, to be able to see the person with whom you are trying to effectively communicate … being able to read the body language, while observing the non-verbal cues.
In line with this innovative approach, we recommend that video sales representatives (your own employees or a video team supplied by Clinical Information Network and on our books) be available to accept video calls from physicians from 10 a.m. to 11 p.m. Eastern Time, Monday through Friday. Please keep in mind that physicians install our Clinical InfoNet software on multiple PCs, and may, therefore, initiate calls to your video sales team from their offices, clinic, homes, or on-the-go through a laptop.
Bottom line: because video detailing is initiated at times and locations convenient to the physician, Network physicians are typically more receptive to enter into meaningful product related discussions with the video detailing representative. Most often, more time is allocated by the physician for a video detailing session than takes place in a traditional office detail. Additionally, the video encounter is initiated during the physician’s “quality-time”, enabling a more engaging and productive live exchange.
Clinical InfoNet also offers pharmaceutical companies a valuable panel of physicians who have the opportunity to “opt-in” and participate in our on-line Market Research Panels in exchange for cash honoraria.